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Retail Digital Marketing
Digital Signage creates a new out-of-home frontier
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National Post SupplemenT
Digital Signage |
Almost three quarters (72 percent) of adults age 18 plus have seen
digital Out of Home (OOH ) ads in the past month according to the Out of-Home Marketing Association of Canada (OMAC ). Indoor advertising in place based venues had the highest recall at 63 percent.
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One half of Canadian adults claim to take action after seeing digital out-of home
advertising, with 66 percent of young adults aged 18-24 responding.
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Seventy eight percent of Canadians call it “attention-grabbing” and 71
percent consider it “interesting to look at”. Almost a third say they would text in response to a digital out-of-home for special events, promotional offers or coupons.
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The inherent capability of digital signage to brand and merchandise simultaneously makes it a powerful communications instrument. |
Increase Sales |
Improve Customer Loyalty |
Faster Inventory Turns |
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